WORK
Selected case studies
Three projects about making complex systems easier to understand: an AI SaaS product, a CRM consulting service, and an independent product strategy concept.
[Replace with Houdiny AI dashboard screenshot]
01 — Houdiny AI
Exploring the product experience of an AI-powered lead-generation platform across campaign management, lead discovery, outreach workflows, conversations, and performance analytics.
Product Design · UX/UI · B2B SaaS · AI
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02 — PodioCRMs / IntegroForce
Building a more understandable digital experience for a CRM consulting service serving real estate investors, from the service proposition and website to the underlying operational workflows.
Product Thinking · UX/UI · Service Design · Workflow Design
[Concept visualization — to be added]
03 — Independent concept
A conceptual product strategy and design project exploring how founder-led B2B SaaS teams can organize customer discovery, product intelligence, prioritization, experimentation, and commercial validation after launch.
Product Strategy · UX Architecture · Concept Design · B2B SaaS
Working on something complex?
I’m interested in thoughtful teams building useful SaaS products and exploring how better product design can make them easier to understand and use.