PRODUCT DESIGNER · B2B SAAS · AI
I design thoughtful digital experiences for SaaS and AI products, bringing clarity to complex workflows, information, and user decisions.
Focus
B2B SaaS, AI products, workflow-heavy applications
Disciplines
Product thinking, UX, interface design
Selected work
A selection of product design and business-building projects focused on making complex systems easier to understand and use.
[Replace with Houdiny AI dashboard screenshot]
01 — Houdiny AI
Exploring the product experience of an AI-powered lead-generation platform across campaign management, lead discovery, outreach workflows, conversations, and performance analytics.
Product Design · UX/UI · B2B SaaS · AI
[Replace with PodioCRMs website screenshot]
02 — PodioCRMs / IntegroForce
Building a more understandable digital experience for a CRM consulting service serving real estate investors, from the service proposition and website to the underlying operational workflows.
Product Thinking · UX/UI · Service Design · Workflow Design
[Concept visualization — to be added]
03 — Independent concept
A conceptual product strategy and design project exploring how founder-led B2B SaaS teams can organize customer discovery, product intelligence, prioritization, experimentation, and commercial validation after launch.
Product Strategy · UX Architecture · Concept Design · B2B SaaS
Designing beyond the interface
01
Product thinking
Understanding the underlying problem, identifying opportunities, structuring information, and making deliberate product decisions.
02
Complex workflows
Making dense dashboards, multi-step processes, and interconnected product features easier to understand and operate.
03
Interface and interaction design
Translating product logic into clear interfaces, predictable interactions, and polished digital experiences.
From complexity to clarity.
1
Understand
Learn the product context, users, workflows, and business constraints.
2
Structure
Clarify the information architecture, user flows, and key decisions.
3
Design
Explore solutions and refine the interface, interaction patterns, and visual hierarchy.
4
Refine
Review the work against its intended goals and improve what the available evidence supports.
The process adapts to the scope and constraints of each project.
Notes on building better products
Ideas on product design, SaaS, AI, and what happens after a product ships.
Product strategy
Building and deploying an MVP is only one stage of building a sustainable SaaS business. Teams still need to understand customers, learn from usage, improve the product, acquire customers, and validate commercial viability.
Working on something complex?
I’m interested in thoughtful teams building useful SaaS products and exploring how better product design can make them easier to understand and use.